My sweet spot is the intersection of PE/VC-backed, B2B clients, SaaS + consulting solutions, scaling through ARR milestones, integrating strategic acquisitions and expanding into international markets.

My contributions as an operator have resulted in measurable growth and successful exits for Integrate (2021), Sphera (2021), Applied Systems (2018) and EvoSure (2015).

I’ve learned over the last decade+ how to integrate with sales then run scalable, predictable and effective GTM plays. My approach holistically tailors the people, strategy, messaging, tactics, process, technology and data together to maximize revenue and profit.

Common initiatives I spearhead include demand generation, pipeline creation, customer acquisition strategy, ABM up-sell / cross-sell programs, revenue measurement, multi-channel attribution optimization, sales / marketing lead routing, technology stack architecture, budget optimization and team building.