Conexiom
Industry
Supply Chain Tech
Employer
Conexiom
Role
Demand Generation
Date
Sep 2020 - Sep 2021
PE-Backed Technology (SaaS) company for global B2B manufacturers and distributors, delivering automation of emailed document transactions.
Notable Investors: Luminate Capital, ICONIQ, Warburg Pincus
My team’s responsibilities include pipeline generation and revenue acceleration across all markets and growth channels.
Results:
• Sourced 29% of total company bookings through marketing channels, 152% of marketing-generated bookings target.
• Achieved 134% of marketing Lead target and 150% of the marketing Opportunity target.
• Delivered 9,000+ annual MQLs collectively across SMB/MM, Enterprise and EMEA Business Units. The MQL to SAL average conversion rate was 3.3%, the SAL to SQL average conversion rate was 48% and the SQL to Close-Won average conversion rate was 19%.
Notable MarTech Utilized: Pardot, Drift, Rollworks, SalesLoft, InsightSquared, Tableau
